I rarely put more than 10 or so of my own words into a post, but this shit is important.
If you live in DC, you may know the Fojol Bros. This crew of gadjes serve Indian food from a fleet of trucks painted in crazy colors and blaring Bollywood and hipster tunes in a double whammy of offensive Rroma and Indian stereotypes. They call it “a travelling culinary carnival,” complete with made-up names, fake moustaches, and turbans.
When they give interviews, they talk in nonsense riddles and emphasize the “fantasy” aspect of it all, as if the people and cultures whose very existence they’re mining for profit were somehow never real to begin with.
Below is an open letter to the Fojol Bros that a friend of mine wrote. Please share widely, ideally by handing out copies of it to the long lines of transplants and yuppies that form outside their trucks.
Dear Idiots,
When I read Lindy West’s “A Complete Guide to ‘Hipster Racism’”, I didn’t quite recognize what she was talking about—if only because I avoid hipsters the way white people avoid accountability. But thanks to your boisterously flamboyant technicolor kitsch, I think I get it now. I mean, surely no one is really that brazenly insulting of others’ cultures in this vibrant, diverse town. Like, it’s so over-the-top racist, it’s not racist at all! The commodity you’re trading in isn’t actually Indian food, as it would appear to the unhip, but irony, am I right? Wink wink, nudge nudge?
I’m glad your business is a mobile one, or I might have missed you. And then I’d still be in the dark when it comes to self-conscious, winking cultural irony. Indeed, you are worthy ambassadors of poor taste. Can you imagine if I let my mind wander on M Street and inadvertently found myself beginning to reflect on the importance of not being an offensive asshole? Not to worry. Before I can get too far down that rabbit hole, my thoughts are interrupted by a cascade of sitars blaring from a smoking clown car filled with faux-mustachioed goombas, just in the nick of time. Saved by the food truck!
I kid, of course. I don’t need to ruminate on the nuances of cultural sensitivity to act like a decent human being, but it seems you do. Do understand that by accusing you of hipster racism, I’m giving you the benefit of the doubt. I’m taking for granted that you’re just well-meaning (if woefully misguided) white boys with a contemptible sense of humor. See, if I were the pessimistic type, I’d say instead that you’re a bunch of callous opportunists banking off the ever profitable enterprise that is Western Orientalism, exploiting DC’s growing vanilla consumer base—after all, with the recent influx of smirking, entitled young bohemians around these parts, there’s certainly no shortage of monied ignoramuses eager to drop cash on any mediocre product if it’s quirky or exotic enough. But I don’t believe you’re that clever.
In any case, whether your shtick is informed by boneheaded obliviousness or a cynical marketing strategy, it’s not cool. Seriously. Rather, it’s decidedly uncool, and unacceptable, and the fact that your business’s regrettable existence has gotten a pass for this long is an embarrassment to my city. Find a new gimmick, or else please set that ugly tin wagon on fire and drive it into the Potomac. Dicks.
Sincerely,
A White Boy Who Don’t Play That Shit






